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How iAds will revolutionize advertising

Posted by: seanxc on: April 27, 2010

Check out my latest article on iMedia on iAds. “How iAds will revolutionize advertising,” which I actually wrote on my iPhone…. Wow, in retrospect that statement was seriously geek-lame. Like a “+5 Sword of Geek-Lameness,” lame. Oh well, viva iAds!

5 reasons why clients are so dysfunctional

Posted by: seanxc on: March 3, 2010

I have been a vocal critic of the way most agencies are structured. However, many of the structural problems agencies face are a direct result of clients. Agencies have struggled for years to change the agency/client dynamic. They have actively experimented with ways to bring the client what they need, while still producing work that [...]

This one says to believe the hype… don’t believe the hype is the sequel

Posted by: seanxc on: February 3, 2010

Paid Search Traffic Share Down 26% I almost do not know where to begin to debunk this story… for technically the story is accurate in the statement “The share of search traffic coming from paid listings is decreasing at the expense of organic traffic.” I love analysts… most of their ignorance comes from only having [...]

Mother nature hates outdoor

Posted by: seanxc on: January 18, 2010

It’s raining in San Francisco today. It rains a lot here over the winter months, the city bound in by fog. And when that happens the entire populace tends to look down when they walk. It is a subtle shift in behavior, but there is something about the fog, and an inability to see the [...]

Advertising Civics…

Posted by: seanxc on: December 10, 2009

It is a sad societal reflection that most of my readership will turn to thoughts of Toyota, but that is but the tip of the iceberg. We have built a Titanic and this is our legacy… I opt to start the discourse to change direction. Recently FOX decided to not show President Obama speech.. Fox beats [...]

What kind of agency would you create?

Posted by: seanxc on: November 16, 2009

In: Advertising Strategy
1 Comment

A friend of mine and I were debating about the kind of agency we would create. “Agencies are broken, we all know that.” Yes, we do. But what caused them to break? and is it within our power to fix? Can we fix existing ones? or has the model shifted so rapidly that the only [...]

When taglines go bad

Posted by: seanxc on: April 23, 2009

It is often obvious when the client is the copywriter for their companies tagline. But seldom is the result this aggregious. “Experience the power of the source of all your paper, packaging and facility needs. – Unisource.” Wow. I really should not have to make any comment. “the power of the source” ? Huh? Yeah [...]

Why FriendFinder works… “Sex Sells”

Posted by: seanxc on: April 19, 2009

So while debating with someone who started to spew statistics about FriendFinder and how they have so many emails and registered users I was reminded of a basic axiom in advertising… “Sex Sells” FriendFinder (the company) is basically Penthouse. The vast majority of their network, as far as members and subscriptions, is sex based sites. [...]

Hope is currency

Posted by: seanxc on: April 19, 2009

You are not a Republican. You are not a Democrat. You are not your car, your house, your jewelry. Your double-latte-decaf. You are not the health club you belong to. You are definitely NOT your religion. You are not better than anyone else, nor are you worse than you believe. You are not your body [...]

The rest of 2009… Predictions

Posted by: seanxc on: February 28, 2009

First I’ll tell you what we won’t do in 2009. What we won’t do is look at the core of the problem. It will be another year of snafu. Online advertising and marketing is intrusive, annoying, difficult to produce, reviewed in isolation away from how it’s consumed, approved by cretins who do not want to [...]

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