Archive for the ‘Advertising’ Category
Top marketing innovation killers
Posted by: seanxc on: January 31, 2010
Check out my latest article on iMedia… Click Here for full story.
When we experiment recklessly and fail, we wind up with clients that will never approve another “innovative” program again
Although you can apply lessons from one client’s programs to another’s, you can rarely duplicate success
The current system of communal planning and ideation works against innovation
5 reasons why clients are so dysfunctional
Posted by: seanxc on: September 29, 2009
I have been a vocal critic of the way most agencies are structured. However, many of the structural problems agencies face are a direct result of clients. Agencies have struggled for years to change the agency/client dynamic. They have actively experimented with ways to bring the client what they need, while still producing work that [...]
5 reasons you no longer need an ad agency
Posted by: seanxc on: August 20, 2009
I know. How could I do it? How could I write an article that hurts so many, that have so much, who deserve so little? Well…. that’s what I do. You all know that right? I’m the curmudgeon, the rogue, and the agent of change.
The current agency model is broken. I know it, agencies know [...]
This one says to believe the hype… don’t believe the hype is the sequel
Posted by: seanxc on: July 10, 2009
Paid Search Traffic Share Down 26%
I almost do not know where to begin to debunk this story… for technically the story is accurate in the statement “The share of search traffic coming from paid listings is decreasing at the expense of organic traffic.” I love analysts… most of their ignorance comes from only having the [...]
Advertising Civics…
Posted by: seanxc on: May 8, 2009
It is a sad societal reflection that most of my readership will turn to thoughts of Toyota, but that is but the tip of the iceberg. We have built a Titanic and this is our legacy… I opt to start the discourse to change direction.
Recently FOX decided to not show President Obama speech..
Fox beats networks without [...]
When taglines go bad
Posted by: seanxc on: April 23, 2009
It is often obvious when the client is the copywriter for their companies tagline. But seldom is the result this aggregious.
“Experience the power of the source of all your paper, packaging and facility needs. – Unisource.”
Wow. I really should not have to make any comment. “the power of the source” ? Huh? Yeah yeah [...]
Hope is currency
Posted by: seanxc on: April 19, 2009
You are not a Republican. You are not a Democrat. You are not your car, your house, your jewelry. Your double-latte-decaf. You are not the health club you belong to. You are definitely NOT your religion. You are not better than anyone else, nor are you worse than you believe. You are not your body [...]
Why email is not dead… how we choose to communicate
Posted by: seanxc on: February 28, 2009
People who talk about the death of email are generally in businesses that make money in other segments for which the success of email is an impediment to their success.
They tend to focus on rather a small segment that has changed their communication patterns, their immediate group, or family… They forget that currently there’s no alternative to [...]
Why you need to outsource search
Posted by: seanxc on: February 27, 2009
In a down economy, the more direct forms of advertising are the last to get cut
Only outsource if you fully understand the nuances of SEM
SEM technology is more advanced than just Google keywords
SEM companies are focused on SEM. You are not
Right now, SEM is in the industry driver’s seat, and every other ad format is [...]
Contact SXC Marketing
If you’re interested in a 30-minute free initial consultation for your brand or agency email Sean X or call 415.694.9514.Areas of expertise include:
- Social Media strategic development, community identification, and conversation management
- Social Media marketing
- Strategic marketing plan development ranging from Fortune 500 to start-up companies
- Customized program development for companies training employees on digital skills and marketing thought leadership.
- Noted for inspirational style and ability to motivate employees and management.
- Recognized leader and expert on marketing strategy, with over 100 published articles and 30 speaking engagements.
Real Branding
Sean X also serves as Social Media and Analytics Tsar for Real Branding. If you require the services of a full service digital strategic agency email Sean X and he will assess what you need and connect you with the right people.I believe in Kiva.org
