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How iAds will revolutionize advertising

Posted by: seanxc on: April 27, 2010

Check out my latest article on iMedia on iAds. “How iAds will revolutionize advertising,” which I actually wrote on my iPhone…. Wow, in retrospect that statement was seriously geek-lame. Like a “+5 Sword of Geek-Lameness,” lame. Oh well, viva iAds!

Top marketing innovation killers

Posted by: seanxc on: March 17, 2010

In: Advertising
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Barriers to marketing greatness Our jobs shouldn’t be that hard, should they? This is not rocket science or brain surgery. This is advertising and marketing. But alas, in truth, much more is known about both rocket science and brain surgery than about marketing. Why? We, as people and consumers, are a completely unpredictable system of [...]

5 reasons why clients are so dysfunctional

Posted by: seanxc on: March 3, 2010

I have been a vocal critic of the way most agencies are structured. However, many of the structural problems agencies face are a direct result of clients. Agencies have struggled for years to change the agency/client dynamic. They have actively experimented with ways to bring the client what they need, while still producing work that [...]

5 reasons you no longer need an ad agency

Posted by: seanxc on: February 20, 2010

The current agency model is broken. I know it, agencies know it, but luckily for all of us, clients haven’t realized it yet. After more than a decade of working for an agency and an additional six years on the client-side, I have come to several conclusions, none of which are pretty pictures for agencies [...]

This one says to believe the hype… don’t believe the hype is the sequel

Posted by: seanxc on: February 3, 2010

Paid Search Traffic Share Down 26% I almost do not know where to begin to debunk this story… for technically the story is accurate in the statement “The share of search traffic coming from paid listings is decreasing at the expense of organic traffic.” I love analysts… most of their ignorance comes from only having [...]

Advertising Civics…

Posted by: seanxc on: December 10, 2009

It is a sad societal reflection that most of my readership will turn to thoughts of Toyota, but that is but the tip of the iceberg. We have built a Titanic and this is our legacy… I opt to start the discourse to change direction. Recently FOX decided to not show President Obama speech.. Fox beats [...]

When taglines go bad

Posted by: seanxc on: April 23, 2009

It is often obvious when the client is the copywriter for their companies tagline. But seldom is the result this aggregious. “Experience the power of the source of all your paper, packaging and facility needs. – Unisource.” Wow. I really should not have to make any comment. “the power of the source” ? Huh? Yeah [...]

Hope is currency

Posted by: seanxc on: April 19, 2009

You are not a Republican. You are not a Democrat. You are not your car, your house, your jewelry. Your double-latte-decaf. You are not the health club you belong to. You are definitely NOT your religion. You are not better than anyone else, nor are you worse than you believe. You are not your body [...]

The rest of 2009… Predictions

Posted by: seanxc on: February 28, 2009

First I’ll tell you what we won’t do in 2009. What we won’t do is look at the core of the problem. It will be another year of snafu. Online advertising and marketing is intrusive, annoying, difficult to produce, reviewed in isolation away from how it’s consumed, approved by cretins who do not want to [...]

Why email is not dead… how we choose to communicate

Posted by: seanxc on: February 28, 2009

People who talk about the death of email are generally in businesses that make money in other segments for which the success of email is an impediment to their success. They tend to focus on rather a small segment that has changed their communication patterns, their immediate group, or family… They forget that currently there’s no alternative [...]

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