Archive for the ‘Advertising’ Category
Why you need to outsource search
Posted by: seanxc on: February 27, 2009
In a down economy, the more direct forms of advertising are the last to get cut Only outsource if you fully understand the nuances of SEM SEM technology is more advanced than just Google keywords SEM companies are focused on SEM. You are not Right now, SEM is in the industry driver’s seat, and every [...]
Soooo… what do you do?
Posted by: seanxc on: November 25, 2008
This is a “Knowledge through SPAM” POST A beautiful woman with an IQ equivalent to the combined intelligence of the three olives in her dirty martini asked what I did for a living. I could have just told her that I tell people like her what to think, so that they can mindlessly regurgitate. Then [...]
Advertising Seppuku
Posted by: seanxc on: November 21, 2008
Creativity in advertising is dying, and we sure as hell better wake up if we’re going to save it. The Toyota Halftime report, the Excedrin hard hit of the day, etc… ad-nauseam. “Ad” nauseam. That’s the state of our industry with respect to the consumer, nauseating. We are seriously only a clients’ prozac induced delusion [...]
Racist or Relevant?
Posted by: seanxc on: November 20, 2008
“Stuff White People Like” http://stuffwhitepeoplelike.com/full-list-of-stuff-white-people-like/ I could go into a whole explanation about why this is relevant when it comes to advertising, and agencies like Crispin Porter + Bogusky rely on cultural anthropology to find the insights that will resonate with our culture, gain traction, and become a true meme with viral transference, however, that [...]
Sarah Palin is God
Posted by: seanxc on: November 17, 2008
I have decided to re-engage with the style to which I find the most charge, the most passion, the most intense ability to break through the clutter and make you think, feel…. react. For if you do those things then we have connected… and connection, is branding. The irrational ability that a product has to [...]
Seep’ing
Posted by: seanxc on: November 16, 2008
What a good agency or consultant does is this; they open your eyes to becoming conscious marketers of your product. You need a company that provides the strategic expertise you need not only to survive, but to become experts and leaders in marketing and advertising. It is no longer about “offline” or “online.” Those days [...]
The gloves are comings off…
Posted by: seanxc on: November 15, 2008
The Toyota Halftime report, the Excedrin hard hit of the day, etc… ad nauseam. “Ad” nauseam. That’s the state of our industry with respect to the consumer, nauseating. We are seriously only a clients’ prozac induced delusion away from the Tampax Red Zone, or the Levitra Scoring Drive.
AIR Marketing
Sean X currently serves as the Chief Digital Strategist of AIR Marketing.
About Sean X
Sean X Cummings is a recognized leader and expert on Internet marketing and advertising, with over 100 published articles and 30 speaking engagements.For over 15 years Sean X has worked as an award winning digital strategist, and has be one of the 100 executives featured on DishyMix: Podcast Famous Executives.
Noted for his inspirational style and ability to motivate employees and management, he is eagerly sought after as a dynamic thinker, speaker and writer, helping to educate brands, agencies, and vendors on how to best leverage emerging and existing advertising and marketing technologies.
Contact Sean X
For a complimentary 30-minute initial consultation for your brand, agency, or project email Sean X at sxc at me dot com or call 415.694.9514.Real Branding
Sean X also consults for Real Branding as Social Media and Analytics Tsar. If you require the services of a full service digital strategic agency email Sean X at sxc at me dot com and he will assess what you need and connect you with the right people.I believe in Kiva.org
