Archive for the ‘Best Practices’ Category
5 reasons you no longer need an ad agency
Posted by: seanxc on: February 20, 2010
The current agency model is broken. I know it, agencies know it, but luckily for all of us, clients haven’t realized it yet. After more than a decade of working for an agency and an additional six years on the client-side, I have come to several conclusions, none of which are pretty pictures for agencies [...]
This one says to believe the hype… don’t believe the hype is the sequel
Posted by: seanxc on: February 3, 2010
Paid Search Traffic Share Down 26% I almost do not know where to begin to debunk this story… for technically the story is accurate in the statement “The share of search traffic coming from paid listings is decreasing at the expense of organic traffic.” I love analysts… most of their ignorance comes from only having [...]
Advertising Civics…
Posted by: seanxc on: December 10, 2009
It is a sad societal reflection that most of my readership will turn to thoughts of Toyota, but that is but the tip of the iceberg. We have built a Titanic and this is our legacy… I opt to start the discourse to change direction. Recently FOX decided to not show President Obama speech.. Fox beats [...]
When taglines go bad
Posted by: seanxc on: April 23, 2009
It is often obvious when the client is the copywriter for their companies tagline. But seldom is the result this aggregious. “Experience the power of the source of all your paper, packaging and facility needs. – Unisource.” Wow. I really should not have to make any comment. “the power of the source” ? Huh? Yeah [...]
Hope is currency
Posted by: seanxc on: April 19, 2009
You are not a Republican. You are not a Democrat. You are not your car, your house, your jewelry. Your double-latte-decaf. You are not the health club you belong to. You are definitely NOT your religion. You are not better than anyone else, nor are you worse than you believe. You are not your body [...]
Why you need to outsource search
Posted by: seanxc on: February 27, 2009
In a down economy, the more direct forms of advertising are the last to get cut Only outsource if you fully understand the nuances of SEM SEM technology is more advanced than just Google keywords SEM companies are focused on SEM. You are not Right now, SEM is in the industry driver’s seat, and every [...]
Racist or Relevant?
Posted by: seanxc on: November 20, 2008
“Stuff White People Like” http://stuffwhitepeoplelike.com/full-list-of-stuff-white-people-like/ I could go into a whole explanation about why this is relevant when it comes to advertising, and agencies like Crispin Porter + Bogusky rely on cultural anthropology to find the insights that will resonate with our culture, gain traction, and become a true meme with viral transference, however, that [...]
AIR Marketing
Sean X currently serves as the Chief Digital Strategist of AIR Marketing.
About Sean X
Sean X Cummings is a recognized leader and expert on Internet marketing and advertising, with over 100 published articles and 30 speaking engagements.For over 15 years Sean X has worked as an award winning digital strategist, and has be one of the 100 executives featured on DishyMix: Podcast Famous Executives.
Noted for his inspirational style and ability to motivate employees and management, he is eagerly sought after as a dynamic thinker, speaker and writer, helping to educate brands, agencies, and vendors on how to best leverage emerging and existing advertising and marketing technologies.
Contact Sean X
For a complimentary 30-minute initial consultation for your brand, agency, or project email Sean X at sxc at me dot com or call 415.694.9514.Real Branding
Sean X also consults for Real Branding as Social Media and Analytics Tsar. If you require the services of a full service digital strategic agency email Sean X at sxc at me dot com and he will assess what you need and connect you with the right people.I believe in Kiva.org
