Archive for the ‘Branding’ Category
When taglines go bad
Posted by: seanxc on: April 23, 2009
It is often obvious when the client is the copywriter for their companies tagline. But seldom is the result this aggregious.
“Experience the power of the source of all your paper, packaging and facility needs. – Unisource.”
Wow. I really should not have to make any comment. “the power of the source” ? Huh? Yeah yeah [...]
Why FriendFinder works… “Sex Sells”
Posted by: seanxc on: April 19, 2009
So while debating with someone who started to spew statistics about FriendFinder and how they have so many emails and registered users I was reminded of a basic axiom in advertising… “Sex Sells”
FriendFinder (the company) is basically Penthouse. The vast majority of their network, as far as members and subscriptions, is sex based sites. AdultFriendFinder, [...]
Hope is currency
Posted by: seanxc on: April 19, 2009
You are not a Republican. You are not a Democrat. You are not your car, your house, your jewelry. Your double-latte-decaf. You are not the health club you belong to. You are definitely NOT your religion. You are not better than anyone else, nor are you worse than you believe. You are not your body [...]
Sarah Palin is not God
Posted by: seanxc on: November 19, 2008
It is through our limbic system that advertising has the most impact.
Love me or hate me, but whatever you do don’t be indifferent towards me. I will force you to react to me, whatever that form takes. The energy required to ignore me is more powerful than that to engage with me. For that, in [...]
Contact SXC Marketing
If you’re interested in a 30-minute free initial consultation for your brand or agency email Sean X or call 415.694.9514.Areas of expertise include:
- Social Media strategic development, community identification, and conversation management
- Social Media marketing
- Strategic marketing plan development ranging from Fortune 500 to start-up companies
- Customized program development for companies training employees on digital skills and marketing thought leadership.
- Noted for inspirational style and ability to motivate employees and management.
- Recognized leader and expert on marketing strategy, with over 100 published articles and 30 speaking engagements.
Real Branding
Sean X also serves as Social Media and Analytics Tsar for Real Branding. If you require the services of a full service digital strategic agency email Sean X and he will assess what you need and connect you with the right people.I believe in Kiva.org
