Archive for the ‘Branding’ Category
When taglines go bad
Posted by: seanxc on: April 23, 2009
It is often obvious when the client is the copywriter for their companies tagline. But seldom is the result this aggregious. “Experience the power of the source of all your paper, packaging and facility needs. – Unisource.” Wow. I really should not have to make any comment. “the power of the source” ? Huh? Yeah [...]
Why FriendFinder works… “Sex Sells”
Posted by: seanxc on: April 19, 2009
So while debating with someone who started to spew statistics about FriendFinder and how they have so many emails and registered users I was reminded of a basic axiom in advertising… “Sex Sells” FriendFinder (the company) is basically Penthouse. The vast majority of their network, as far as members and subscriptions, is sex based sites. [...]
Hope is currency
Posted by: seanxc on: April 19, 2009
You are not a Republican. You are not a Democrat. You are not your car, your house, your jewelry. Your double-latte-decaf. You are not the health club you belong to. You are definitely NOT your religion. You are not better than anyone else, nor are you worse than you believe. You are not your body [...]
Sarah Palin is not God
Posted by: seanxc on: November 19, 2008
It is through our limbic system that advertising has the most impact. Love me or hate me, but whatever you do don’t be indifferent towards me. I will force you to react to me, whatever that form takes. The energy required to ignore me is more powerful than that to engage with me. For that, [...]
AIR Marketing
Sean X currently serves as the Chief Digital Strategist of AIR Marketing.
About Sean X
Sean X Cummings is a recognized leader and expert on Internet marketing and advertising, with over 100 published articles and 30 speaking engagements.For over 15 years Sean X has worked as an award winning digital strategist, and has be one of the 100 executives featured on DishyMix: Podcast Famous Executives.
Noted for his inspirational style and ability to motivate employees and management, he is eagerly sought after as a dynamic thinker, speaker and writer, helping to educate brands, agencies, and vendors on how to best leverage emerging and existing advertising and marketing technologies.
Contact Sean X
For a complimentary 30-minute initial consultation for your brand, agency, or project email Sean X at sxc at me dot com or call 415.694.9514.Real Branding
Sean X also consults for Real Branding as Social Media and Analytics Tsar. If you require the services of a full service digital strategic agency email Sean X at sxc at me dot com and he will assess what you need and connect you with the right people.I believe in Kiva.org
