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		<title>When taglines go bad</title>
		<link>http://xonmarketing.com/2009/04/23/when-taglines-go-bad/</link>
		<comments>http://xonmarketing.com/2009/04/23/when-taglines-go-bad/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 22:12:48 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Branding]]></category>

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		<description><![CDATA[It is often obvious when the client is the copywriter for their companies tagline. But seldom is the result this aggregious. &#8220;Experience the power of the source of all your paper, packaging and facility needs. &#8211; Unisource.&#8221; Wow. I really should not have to make any comment. &#8220;the power of the source&#8221; ? Huh? Yeah [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=369&subd=seanx&ref=&feed=1" />]]></description>
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		<title>Why FriendFinder works&#8230; &#8220;Sex Sells&#8221;</title>
		<link>http://xonmarketing.com/2009/04/19/why-friendfinder-works-sex-sells/</link>
		<comments>http://xonmarketing.com/2009/04/19/why-friendfinder-works-sex-sells/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 01:09:26 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising Strategy]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://xonmarketing.com/?p=356</guid>
		<description><![CDATA[So while debating with someone who started to spew statistics about FriendFinder and how they have so many emails and registered users I was reminded of a basic axiom in advertising&#8230; &#8220;Sex Sells&#8221; FriendFinder (the company) is basically Penthouse. The vast majority of their network, as far as members and subscriptions, is sex based sites. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=356&subd=seanx&ref=&feed=1" />]]></description>
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		<title>Hope is currency</title>
		<link>http://xonmarketing.com/2009/04/19/hope-is-currency/</link>
		<comments>http://xonmarketing.com/2009/04/19/hope-is-currency/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 17:33:12 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Societal Impact]]></category>

		<guid isPermaLink="false">http://xonmarketing.com/?p=298</guid>
		<description><![CDATA[You are not a Republican. You are not a Democrat. You are not your car, your house, your jewelry. Your double-latte-decaf. You are not the health club you belong to. You are definitely NOT your religion. You are not better than anyone else, nor are you worse than you believe. You are not your body [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=298&subd=seanx&ref=&feed=1" />]]></description>
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		<title>Sarah Palin is not God</title>
		<link>http://xonmarketing.com/2008/11/19/sarah-palin-is-not-god/</link>
		<comments>http://xonmarketing.com/2008/11/19/sarah-palin-is-not-god/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 17:24:58 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising Strategy]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://seanx.wordpress.com/?p=196</guid>
		<description><![CDATA[It is through our limbic system that advertising has the most impact. Love me or hate me, but whatever you do don&#8217;t be indifferent towards me. I will force you to react to me, whatever that form takes. The energy required to ignore me is more powerful than that to engage with me. For that, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=196&subd=seanx&ref=&feed=1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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