X on Marketing

Archive for the ‘Media Planning & Buying’ Category

How iAds will revolutionize advertising

Posted by: seanxc on: April 27, 2010

Check out my latest article on iMedia on iAds. “How iAds will revolutionize advertising,” which I actually wrote on my iPhone…. Wow, in retrospect that statement was seriously geek-lame. Like a “+5 Sword of Geek-Lameness,” lame. Oh well, viva iAds!

Dust the cobwebs from your brand’s attic

Posted by: seanxc on: August 5, 2008

Is digital a hopeless medium?

Posted by: seanxc on: July 29, 2008

Can online ever pack the same emotional punch as television advertising? Here are six obstacles that stand in the way. McDonalds recently brought back its Big Mac jingle as a MySpace UGC contest, while Klondike and Burger King made similar moves. Is Madison Avenue out of ideas, or is there a deeper, cultural force that [...]

Who do consumers think they are?

Posted by: seanxc on: April 22, 2008

Wake up, media planners!

Posted by: seanxc on: April 1, 2008

Close interactive’s hardest sell

Posted by: seanxc on: November 5, 2007

Don’t let the last cookie crumble your campaign

Posted by: seanxc on: September 5, 2007


AIR Marketing

Sean X currently serves as the Chief Digital Strategist of AIR Marketing.

About Sean X

sean xSean X Cummings is a recognized leader and expert on Internet marketing and advertising, with over 100 published articles and 30 speaking engagements.

For over 15 years Sean X has worked as an award winning digital strategist, and has be one of the 100 executives featured on DishyMix: Podcast Famous Executives.

Noted for his inspirational style and ability to motivate employees and management, he is eagerly sought after as a dynamic thinker, speaker and writer, helping to educate brands, agencies, and vendors on how to best leverage emerging and existing advertising and marketing technologies.

Contact Sean X

For a complimentary 30-minute initial consultation for your brand, agency, or project email Sean X at sxc at me dot com or call 415.694.9514.

Real Branding

Sean X also consults for Real Branding as Social Media and Analytics Tsar. If you require the services of a full service digital strategic agency email Sean X at sxc at me dot com and he will assess what you need and connect you with the right people.

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