Archive for the ‘Opinions’ Category
5 reasons why clients are so dysfunctional
Posted by: seanxc on: September 29, 2009
I have been a vocal critic of the way most agencies are structured. However, many of the structural problems agencies face are a direct result of clients. Agencies have struggled for years to change the agency/client dynamic. They have actively experimented with ways to bring the client what they need, while still producing work that [...]
5 reasons you no longer need an ad agency
Posted by: seanxc on: August 20, 2009
I know. How could I do it? How could I write an article that hurts so many, that have so much, who deserve so little? Well…. that’s what I do. You all know that right? I’m the curmudgeon, the rogue, and the agent of change.
The current agency model is broken. I know it, agencies know [...]
This one says to believe the hype… don’t believe the hype is the sequel
Posted by: seanxc on: July 10, 2009
Paid Search Traffic Share Down 26%
I almost do not know where to begin to debunk this story… for technically the story is accurate in the statement “The share of search traffic coming from paid listings is decreasing at the expense of organic traffic.” I love analysts… most of their ignorance comes from only having the [...]
Advertising Civics…
Posted by: seanxc on: May 8, 2009
It is a sad societal reflection that most of my readership will turn to thoughts of Toyota, but that is but the tip of the iceberg. We have built a Titanic and this is our legacy… I opt to start the discourse to change direction.
Recently FOX decided to not show President Obama speech..
Fox beats networks without [...]
Why email is not dead… how we choose to communicate
Posted by: seanxc on: February 28, 2009
People who talk about the death of email are generally in businesses that make money in other segments for which the success of email is an impediment to their success.
They tend to focus on rather a small segment that has changed their communication patterns, their immediate group, or family… They forget that currently there’s no alternative to [...]
There is no privacy online… accept it… and move on.
Posted by: seanxc on: November 18, 2008
I just spoke at the PIPA Conference on Security on Behavioral Targeting with James Bond. Yes, that’s his name.
It was interesting to speak to so many people in one room whose job is to control, limit, and say “no.” I asked them to all introduce themselves to the person next to them and tell that person one thing about themselves [...]
Sean/John put the “P” in the agency/client relationship
Posted by: seanxc on: December 4, 2007
Contact SXC Marketing
If you’re interested in a 30-minute free initial consultation for your brand or agency email Sean X or call 415.694.9514.Areas of expertise include:
- Social Media strategic development, community identification, and conversation management
- Social Media marketing
- Strategic marketing plan development ranging from Fortune 500 to start-up companies
- Customized program development for companies training employees on digital skills and marketing thought leadership.
- Noted for inspirational style and ability to motivate employees and management.
- Recognized leader and expert on marketing strategy, with over 100 published articles and 30 speaking engagements.
Real Branding
Sean X also serves as Social Media and Analytics Tsar for Real Branding. If you require the services of a full service digital strategic agency email Sean X and he will assess what you need and connect you with the right people.I believe in Kiva.org
