Archive for the ‘Opinions’ Category
5 reasons why clients are so dysfunctional
Posted by: seanxc on: March 3, 2010
I have been a vocal critic of the way most agencies are structured. However, many of the structural problems agencies face are a direct result of clients. Agencies have struggled for years to change the agency/client dynamic. They have actively experimented with ways to bring the client what they need, while still producing work that [...]
5 reasons you no longer need an ad agency
Posted by: seanxc on: February 20, 2010
The current agency model is broken. I know it, agencies know it, but luckily for all of us, clients haven’t realized it yet. After more than a decade of working for an agency and an additional six years on the client-side, I have come to several conclusions, none of which are pretty pictures for agencies [...]
This one says to believe the hype… don’t believe the hype is the sequel
Posted by: seanxc on: February 3, 2010
Paid Search Traffic Share Down 26% I almost do not know where to begin to debunk this story… for technically the story is accurate in the statement “The share of search traffic coming from paid listings is decreasing at the expense of organic traffic.” I love analysts… most of their ignorance comes from only having [...]
Advertising Civics…
Posted by: seanxc on: December 10, 2009
It is a sad societal reflection that most of my readership will turn to thoughts of Toyota, but that is but the tip of the iceberg. We have built a Titanic and this is our legacy… I opt to start the discourse to change direction. Recently FOX decided to not show President Obama speech.. Fox beats [...]
Why email is not dead… how we choose to communicate
Posted by: seanxc on: February 28, 2009
People who talk about the death of email are generally in businesses that make money in other segments for which the success of email is an impediment to their success. They tend to focus on rather a small segment that has changed their communication patterns, their immediate group, or family… They forget that currently there’s no alternative [...]
There is no privacy online… accept it… and move on.
Posted by: seanxc on: November 18, 2008
I just spoke at the PIPA Conference on Security on Behavioral Targeting with James Bond. Yes, that’s his name. It was interesting to speak to so many people in one room whose job is to control, limit, and say “no.” I asked them to all introduce themselves to the person next to them and tell that person one thing about [...]
Sean/John put the “P” in the agency/client relationship
Posted by: seanxc on: December 4, 2007
AIR Marketing
Sean X currently serves as the Chief Digital Strategist of AIR Marketing.
About Sean X
Sean X Cummings is a recognized leader and expert on Internet marketing and advertising, with over 100 published articles and 30 speaking engagements.For over 15 years Sean X has worked as an award winning digital strategist, and has be one of the 100 executives featured on DishyMix: Podcast Famous Executives.
Noted for his inspirational style and ability to motivate employees and management, he is eagerly sought after as a dynamic thinker, speaker and writer, helping to educate brands, agencies, and vendors on how to best leverage emerging and existing advertising and marketing technologies.
Contact Sean X
For a complimentary 30-minute initial consultation for your brand, agency, or project email Sean X at sxc at me dot com or call 415.694.9514.Real Branding
Sean X also consults for Real Branding as Social Media and Analytics Tsar. If you require the services of a full service digital strategic agency email Sean X at sxc at me dot com and he will assess what you need and connect you with the right people.I believe in Kiva.org
