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	<title>X on Marketing &#187; Opinions</title>
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	<link>http://xonmarketing.com</link>
	<description>Understand how Marketing &#38; Advertising are controlling you, and learn how to control others.</description>
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		<title>X on Marketing &#187; Opinions</title>
		<link>http://xonmarketing.com</link>
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		<title>5 reasons why clients are so dysfunctional</title>
		<link>http://xonmarketing.com/2010/03/03/5-reasons-why-clients-are-so-dysfunctional/</link>
		<comments>http://xonmarketing.com/2010/03/03/5-reasons-why-clients-are-so-dysfunctional/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 19:28:40 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Strategy]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Opinions]]></category>

		<guid isPermaLink="false">http://xonmarketing.com/?p=515</guid>
		<description><![CDATA[I have been a vocal critic of the way most agencies are structured. However, many of the structural problems agencies face are a direct result of clients. Agencies have struggled for years to change the agency/client dynamic. They have actively experimented with ways to bring the client what they need, while still producing work that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=515&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2010/03/03/5-reasons-why-clients-are-so-dysfunctional/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">seanxc</media:title>
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		<item>
		<title>5 reasons you no longer need an ad agency</title>
		<link>http://xonmarketing.com/2010/02/20/5-reasons-you-no-longer-need-an-ad-agency/</link>
		<comments>http://xonmarketing.com/2010/02/20/5-reasons-you-no-longer-need-an-ad-agency/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 16:15:48 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Opinions]]></category>

		<guid isPermaLink="false">http://xonmarketing.com/?p=505</guid>
		<description><![CDATA[The current agency model is broken. I know it, agencies know it, but luckily for all of us, clients haven&#8217;t realized it yet. After more than a decade of working for an agency and an additional six years on the client-side, I have come to several conclusions, none of which are pretty pictures for agencies [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=505&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2010/02/20/5-reasons-you-no-longer-need-an-ad-agency/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">seanxc</media:title>
		</media:content>

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			<media:title type="html">Mad Men</media:title>
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		<title>This one says to believe the hype&#8230; don&#8217;t believe the hype is the sequel</title>
		<link>http://xonmarketing.com/2010/02/03/this-one-says-to-believe-the-hype-dont-believe-the-hype-is-the-sequel/</link>
		<comments>http://xonmarketing.com/2010/02/03/this-one-says-to-believe-the-hype-dont-believe-the-hype-is-the-sequel/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 17:45:52 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://xonmarketing.com/?p=487</guid>
		<description><![CDATA[Paid Search Traffic Share Down 26% I almost do not know where to begin to debunk this story&#8230; for technically the story is accurate in the statement &#8220;The share of search traffic coming from paid listings is decreasing at the expense of organic traffic.&#8221; I love analysts&#8230; most of their ignorance comes from only having [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=487&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2010/02/03/this-one-says-to-believe-the-hype-dont-believe-the-hype-is-the-sequel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">seanxc</media:title>
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		<title>You do not have 800 Friends&#8230; no matter what Facebook says.</title>
		<link>http://xonmarketing.com/2009/12/19/you-do-not-have-800-friends-no-matter-what-facebook-says/</link>
		<comments>http://xonmarketing.com/2009/12/19/you-do-not-have-800-friends-no-matter-what-facebook-says/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 01:20:18 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Societal Impact]]></category>

		<guid isPermaLink="false">http://xonmarketing.com/?p=359</guid>
		<description><![CDATA[The internet industry and the press mutter about the explosion of Social Media, the marketers, brands, and advertisers try and find how they can manipulate the populace using it, and the business analysts figure out ways to monetize it. But in the end, there is someone lost in all of this. Humanity. The individual seeking [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=359&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2009/12/19/you-do-not-have-800-friends-no-matter-what-facebook-says/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">seanxc</media:title>
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		<item>
		<title>Advertising Civics&#8230;</title>
		<link>http://xonmarketing.com/2009/12/10/advertising-civics/</link>
		<comments>http://xonmarketing.com/2009/12/10/advertising-civics/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 18:30:29 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Societal Impact]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://xonmarketing.com/?p=402</guid>
		<description><![CDATA[It is a sad societal reflection that most of my readership will turn to thoughts of Toyota, but that is but the tip of the iceberg. We have built a Titanic and this is our legacy&#8230; I opt to start the discourse to change direction. Recently FOX decided to not show President Obama speech.. Fox beats [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=402&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2009/12/10/advertising-civics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">seanxc</media:title>
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		<item>
		<title>The rest of 2009&#8230; Predictions</title>
		<link>http://xonmarketing.com/2009/02/28/the-rest-of-2009-predictions/</link>
		<comments>http://xonmarketing.com/2009/02/28/the-rest-of-2009-predictions/#comments</comments>
		<pubDate>Sat, 28 Feb 2009 22:03:50 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Strategy]]></category>
		<category><![CDATA[Banners]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Display Advertising]]></category>
		<category><![CDATA[Emerging Platforms]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Societal Impact]]></category>

		<guid isPermaLink="false">http://xonmarketing.com/?p=291</guid>
		<description><![CDATA[First I&#8217;ll tell you what we won&#8217;t do in 2009. What we won&#8217;t do is look at the core of the problem. It will be another year of snafu. Online advertising and marketing is intrusive, annoying, difficult to produce, reviewed in isolation away from how it&#8217;s consumed, approved by cretins who do not want to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=291&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2009/02/28/the-rest-of-2009-predictions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">seanxc</media:title>
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		<title>Why email is not dead&#8230; how we choose to communicate</title>
		<link>http://xonmarketing.com/2009/02/28/why-email-is-not-dead-how-we-choose-to-communicate/</link>
		<comments>http://xonmarketing.com/2009/02/28/why-email-is-not-dead-how-we-choose-to-communicate/#comments</comments>
		<pubDate>Sat, 28 Feb 2009 21:29:54 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Societal Impact]]></category>

		<guid isPermaLink="false">http://xonmarketing.com/?p=305</guid>
		<description><![CDATA[People who talk about the death of email are generally in businesses that make money in other segments for which the success of email is an impediment to their success. They tend to focus on rather a small segment that has changed their communication patterns, their immediate group, or family&#8230; They forget that currently there&#8217;s no alternative [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=305&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2009/02/28/why-email-is-not-dead-how-we-choose-to-communicate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">seanxc</media:title>
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		<title>It&#8217;s an honest living? Not quite according to Gallup.</title>
		<link>http://xonmarketing.com/2008/11/27/its-an-honest-living-not-quite-according-to-gallup/</link>
		<comments>http://xonmarketing.com/2008/11/27/its-an-honest-living-not-quite-according-to-gallup/#comments</comments>
		<pubDate>Thu, 27 Nov 2008 07:51:57 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Strategy]]></category>
		<category><![CDATA[Banners]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Rich Media]]></category>
		<category><![CDATA[SPAM]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Societal Impact]]></category>
		<category><![CDATA[Targeting]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://seanx.wordpress.com/?p=277</guid>
		<description><![CDATA[So Gallup released their &#8220;Annual Honesty and Ethics of Professions Survey&#8220; this week, and guess what? We suck. We lie, cheat and steal. Advertising professionals rate only one notch above Stock Brokers. Stock Brokers!? This year, that ain&#8217;t saying much. Well, at least we&#8217;re above Congressmen. If we had been rated worse than them I&#8217;d [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=277&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2008/11/27/its-an-honest-living-not-quite-according-to-gallup/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/626790356e8c4c315c661c0089a82460?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">seanxc</media:title>
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		<media:content url="http://seanx.files.wordpress.com/2008/11/mqw61sjkm0mlwmolyyrsca.gif" medium="image">
			<media:title type="html">Least Honest Professionals</media:title>
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		<item>
		<title>There is no privacy online&#8230; accept it&#8230; and move on.</title>
		<link>http://xonmarketing.com/2008/11/18/there-is-no-privacy-online-accept-it-and-move-on/</link>
		<comments>http://xonmarketing.com/2008/11/18/there-is-no-privacy-online-accept-it-and-move-on/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 01:54:03 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Societal Impact]]></category>
		<category><![CDATA[Targeting]]></category>

		<guid isPermaLink="false">http://seanx.wordpress.com/?p=255</guid>
		<description><![CDATA[I just spoke at the PIPA Conference on Security on Behavioral Targeting with James Bond. Yes, that&#8217;s his name. It was interesting to speak to so many people in one room whose job is to control, limit, and say &#8220;no.&#8221; I asked them to all introduce themselves to the person next to them and tell that person one thing about [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=255&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2008/11/18/there-is-no-privacy-online-accept-it-and-move-on/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">seanxc</media:title>
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		<title>Sean/John put the &#8220;P&#8221; in the agency/client relationship</title>
		<link>http://xonmarketing.com/2007/12/04/seanjohn-put-the-p-in-the-agencyclient-relationship-2/</link>
		<comments>http://xonmarketing.com/2007/12/04/seanjohn-put-the-p-in-the-agencyclient-relationship-2/#comments</comments>
		<pubDate>Tue, 04 Dec 2007 00:14:00 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Strategy]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Opinions]]></category>

		<guid isPermaLink="false">http://seanx.wordpress.com/2007/12/04/seanjohn-put-the-p-in-the-agencyclient-relationship-2/</guid>
		<description><![CDATA[
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=38&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2007/12/04/seanjohn-put-the-p-in-the-agencyclient-relationship-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">seanxc</media:title>
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