Archive for the ‘Search Engines’ Category
This one says to believe the hype… don’t believe the hype is the sequel
Posted by: seanxc on: February 3, 2010
Paid Search Traffic Share Down 26% I almost do not know where to begin to debunk this story… for technically the story is accurate in the statement “The share of search traffic coming from paid listings is decreasing at the expense of organic traffic.” I love analysts… most of their ignorance comes from only having [...]
Why you need to outsource search
Posted by: seanxc on: February 27, 2009
In a down economy, the more direct forms of advertising are the last to get cut Only outsource if you fully understand the nuances of SEM SEM technology is more advanced than just Google keywords SEM companies are focused on SEM. You are not Right now, SEM is in the industry driver’s seat, and every [...]
Microsoft, Yahoo and the Glacial Pace of Traditional Marketers
Posted by: seanxc on: September 12, 2008
*originally published on AdRants The Microsoft/Yahoo/Google cadre is often analyzed on the differences between technology companies, and media companies, offline, and online, threats to companies within that world, and outside, and those who interfere. Much of this misses more fundamental issues. The reality is that the promise of digital, from an advertiser’s perspective, has largely [...]
Your SEM program is doomed
Posted by: seanxc on: July 22, 2008
Should you go after the long tail?
Posted by: seanxc on: July 15, 2008
Can search build brands?
Posted by: seanxc on: November 28, 2005
AIR Marketing
Sean X currently serves as the Chief Digital Strategist of AIR Marketing.
About Sean X
Sean X Cummings is a recognized leader and expert on Internet marketing and advertising, with over 100 published articles and 30 speaking engagements.For over 15 years Sean X has worked as an award winning digital strategist, and has be one of the 100 executives featured on DishyMix: Podcast Famous Executives.
Noted for his inspirational style and ability to motivate employees and management, he is eagerly sought after as a dynamic thinker, speaker and writer, helping to educate brands, agencies, and vendors on how to best leverage emerging and existing advertising and marketing technologies.
Contact Sean X
For a complimentary 30-minute initial consultation for your brand, agency, or project email Sean X at sxc at me dot com or call 415.694.9514.Real Branding
Sean X also consults for Real Branding as Social Media and Analytics Tsar. If you require the services of a full service digital strategic agency email Sean X at sxc at me dot com and he will assess what you need and connect you with the right people.I believe in Kiva.org
