Archive for the ‘Search Engines’ Category
This one says to believe the hype… don’t believe the hype is the sequel
Posted by: seanxc on: July 10, 2009
Paid Search Traffic Share Down 26%
I almost do not know where to begin to debunk this story… for technically the story is accurate in the statement “The share of search traffic coming from paid listings is decreasing at the expense of organic traffic.” I love analysts… most of their ignorance comes from only having the [...]
Why you need to outsource search
Posted by: seanxc on: February 27, 2009
In a down economy, the more direct forms of advertising are the last to get cut
Only outsource if you fully understand the nuances of SEM
SEM technology is more advanced than just Google keywords
SEM companies are focused on SEM. You are not
Right now, SEM is in the industry driver’s seat, and every other ad format is [...]
Microsoft, Yahoo and the Glacial Pace of Traditional Marketers
Posted by: seanxc on: September 12, 2008
*originally published on AdRants
The Microsoft/Yahoo/Google cadre is often analyzed on the differences between technology companies, and media companies, offline, and online, threats to companies within that world, and outside, and those who interfere. Much of this misses more fundamental issues.
The reality is that the promise of digital, from an advertiser’s perspective, has largely not been [...]
Your SEM program is doomed
Posted by: seanxc on: July 22, 2008
Should you go after the long tail?
Posted by: seanxc on: July 15, 2008
Can search build brands?
Posted by: seanxc on: November 28, 2005
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If you’re interested in a 30-minute free initial consultation for your brand or agency email Sean X or call 415.694.9514.Areas of expertise include:
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