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	<title>X on Marketing &#187; Search Engines</title>
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	<description>Understand how Marketing &#38; Advertising are controlling you, and learn how to control others.</description>
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		<title>X on Marketing &#187; Search Engines</title>
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		<title>This one says to believe the hype&#8230; don&#8217;t believe the hype is the sequel</title>
		<link>http://xonmarketing.com/2010/02/03/this-one-says-to-believe-the-hype-dont-believe-the-hype-is-the-sequel/</link>
		<comments>http://xonmarketing.com/2010/02/03/this-one-says-to-believe-the-hype-dont-believe-the-hype-is-the-sequel/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 17:45:52 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<description><![CDATA[Paid Search Traffic Share Down 26% I almost do not know where to begin to debunk this story&#8230; for technically the story is accurate in the statement &#8220;The share of search traffic coming from paid listings is decreasing at the expense of organic traffic.&#8221; I love analysts&#8230; most of their ignorance comes from only having [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=487&subd=seanx&ref=&feed=1" />]]></description>
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		<title>Why you need to outsource search</title>
		<link>http://xonmarketing.com/2009/02/27/why-you-need-to-outsource-search/</link>
		<comments>http://xonmarketing.com/2009/02/27/why-you-need-to-outsource-search/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 20:47:20 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://xonmarketing.com/?p=300</guid>
		<description><![CDATA[In a down economy, the more direct forms of advertising are the last to get cut Only outsource if you fully understand the nuances of SEM SEM technology is more advanced than just Google keywords SEM companies are focused on SEM. You are not Right now, SEM is in the industry driver&#8217;s seat, and every [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=300&subd=seanx&ref=&feed=1" />]]></description>
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		<title>It&#8217;s an honest living? Not quite according to Gallup.</title>
		<link>http://xonmarketing.com/2008/11/27/its-an-honest-living-not-quite-according-to-gallup/</link>
		<comments>http://xonmarketing.com/2008/11/27/its-an-honest-living-not-quite-according-to-gallup/#comments</comments>
		<pubDate>Thu, 27 Nov 2008 07:51:57 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Strategy]]></category>
		<category><![CDATA[Banners]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Rich Media]]></category>
		<category><![CDATA[SPAM]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Societal Impact]]></category>
		<category><![CDATA[Targeting]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://seanx.wordpress.com/?p=277</guid>
		<description><![CDATA[So Gallup released their &#8220;Annual Honesty and Ethics of Professions Survey&#8220; this week, and guess what? We suck. We lie, cheat and steal. Advertising professionals rate only one notch above Stock Brokers. Stock Brokers!? This year, that ain&#8217;t saying much. Well, at least we&#8217;re above Congressmen. If we had been rated worse than them I&#8217;d [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=277&subd=seanx&ref=&feed=1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Least Honest Professionals</media:title>
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		<title>Microsoft, Yahoo and the Glacial Pace of Traditional Marketers</title>
		<link>http://xonmarketing.com/2008/09/12/microsoft-yahoo-and-the-glacial-pace-of-traditional-marketers/</link>
		<comments>http://xonmarketing.com/2008/09/12/microsoft-yahoo-and-the-glacial-pace-of-traditional-marketers/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 22:24:33 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Societal Impact]]></category>

		<guid isPermaLink="false">http://seanx.wordpress.com/?p=91</guid>
		<description><![CDATA[*originally published on AdRants The Microsoft/Yahoo/Google cadre is often analyzed on the differences between technology companies, and media companies, offline, and online, threats to companies within that world, and outside, and those who interfere. Much of this misses more fundamental issues. The reality is that the promise of digital, from an advertiser&#8217;s perspective, has largely [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=91&subd=seanx&ref=&feed=1" />]]></description>
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			<media:title type="html">seanxc</media:title>
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		<title>Your SEM program is doomed</title>
		<link>http://xonmarketing.com/2008/07/22/your-sem-program-is-doomed/</link>
		<comments>http://xonmarketing.com/2008/07/22/your-sem-program-is-doomed/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 20:14:00 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://seanx.wordpress.com/2008/07/22/your-sem-program-is-doomed/</guid>
		<description><![CDATA[
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=45&subd=seanx&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">seanxc</media:title>
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		<title>Should you go after the long tail?</title>
		<link>http://xonmarketing.com/2008/07/15/should-you-go-after-the-long-tail/</link>
		<comments>http://xonmarketing.com/2008/07/15/should-you-go-after-the-long-tail/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 20:23:00 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Targeting]]></category>

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		<slash:comments>0</slash:comments>
	
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		<title>How Google will kill ad networks</title>
		<link>http://xonmarketing.com/2008/06/17/how-google-will-kill-ad-networks/</link>
		<comments>http://xonmarketing.com/2008/06/17/how-google-will-kill-ad-networks/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 23:31:00 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertising Strategy]]></category>
		<category><![CDATA[Banners]]></category>
		<category><![CDATA[Display Advertising]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://seanx.wordpress.com/2008/06/17/how-google-will-kill-ad-networks/</guid>
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<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=35&subd=seanx&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Can search build brands?</title>
		<link>http://xonmarketing.com/2005/11/28/can-search-build-brands/</link>
		<comments>http://xonmarketing.com/2005/11/28/can-search-build-brands/#comments</comments>
		<pubDate>Mon, 28 Nov 2005 01:59:00 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://seanx.wordpress.com/2005/11/28/can-search-build-brands/</guid>
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<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=5&subd=seanx&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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