Archive for the ‘Societal Impact’ Category
Advertising Civics…
Posted by: seanxc on: December 10, 2009
It is a sad societal reflection that most of my readership will turn to thoughts of Toyota, but that is but the tip of the iceberg. We have built a Titanic and this is our legacy… I opt to start the discourse to change direction. Recently FOX decided to not show President Obama speech.. Fox beats [...]
Hope is currency
Posted by: seanxc on: April 19, 2009
You are not a Republican. You are not a Democrat. You are not your car, your house, your jewelry. Your double-latte-decaf. You are not the health club you belong to. You are definitely NOT your religion. You are not better than anyone else, nor are you worse than you believe. You are not your body [...]
Why email is not dead… how we choose to communicate
Posted by: seanxc on: February 28, 2009
People who talk about the death of email are generally in businesses that make money in other segments for which the success of email is an impediment to their success. They tend to focus on rather a small segment that has changed their communication patterns, their immediate group, or family… They forget that currently there’s no alternative [...]
Advertising Seppuku
Posted by: seanxc on: November 21, 2008
Creativity in advertising is dying, and we sure as hell better wake up if we’re going to save it. The Toyota Halftime report, the Excedrin hard hit of the day, etc… ad-nauseam. “Ad” nauseam. That’s the state of our industry with respect to the consumer, nauseating. We are seriously only a clients’ prozac induced delusion [...]
Racist or Relevant?
Posted by: seanxc on: November 20, 2008
“Stuff White People Like” http://stuffwhitepeoplelike.com/full-list-of-stuff-white-people-like/ I could go into a whole explanation about why this is relevant when it comes to advertising, and agencies like Crispin Porter + Bogusky rely on cultural anthropology to find the insights that will resonate with our culture, gain traction, and become a true meme with viral transference, however, that [...]
There is no privacy online… accept it… and move on.
Posted by: seanxc on: November 18, 2008
I just spoke at the PIPA Conference on Security on Behavioral Targeting with James Bond. Yes, that’s his name. It was interesting to speak to so many people in one room whose job is to control, limit, and say “no.” I asked them to all introduce themselves to the person next to them and tell that person one thing about [...]
AIR Marketing
Sean X currently serves as the Chief Digital Strategist of AIR Marketing.
About Sean X
Sean X Cummings is a recognized leader and expert on Internet marketing and advertising, with over 100 published articles and 30 speaking engagements.For over 15 years Sean X has worked as an award winning digital strategist, and has be one of the 100 executives featured on DishyMix: Podcast Famous Executives.
Noted for his inspirational style and ability to motivate employees and management, he is eagerly sought after as a dynamic thinker, speaker and writer, helping to educate brands, agencies, and vendors on how to best leverage emerging and existing advertising and marketing technologies.
Contact Sean X
For a complimentary 30-minute initial consultation for your brand, agency, or project email Sean X at sxc at me dot com or call 415.694.9514.Real Branding
Sean X also consults for Real Branding as Social Media and Analytics Tsar. If you require the services of a full service digital strategic agency email Sean X at sxc at me dot com and he will assess what you need and connect you with the right people.I believe in Kiva.org
