SXC Marketing

Archive for the ‘Targeting’ Category

It’s an honest living? Not quite according to Gallup.

Posted by: seanxc on: November 27, 2008

So Gallup released their “Annual Honesty and Ethics of Professions Survey“ this week, and guess what? We suck. We lie, cheat and steal. Advertising professionals rate only one notch above Stock Brokers. Stock Brokers!? This year, that ain’t saying much. Well, at least we’re above Congressmen. If we had been rated worse than them I’d [...]

There is no privacy online… accept it… and move on.

Posted by: seanxc on: November 18, 2008

I just spoke at the PIPA Conference on Security on Behavioral Targeting with James Bond. Yes, that’s his name.
It was interesting to speak to so many people in one room whose job is to control, limit, and say “no.” I asked them to all introduce themselves to the person next to them and tell that person one thing about themselves [...]

Should you go after the long tail?

Posted by: seanxc on: July 15, 2008


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If you’re interested in a 30-minute free initial consultation for your brand or agency email Sean X or call 415.694.9514.


Areas of expertise include:
  • Social Media strategic development, community identification, and conversation management
  • Social Media marketing
  • Strategic marketing plan development ranging from Fortune 500 to start-up companies
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  • Noted for inspirational style and ability to motivate employees and management.
  • Recognized leader and expert on marketing strategy, with over 100 published articles and 30 speaking engagements.

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Sean X also serves as Social Media and Analytics Tsar for Real Branding. If you require the services of a full service digital strategic agency email Sean X and he will assess what you need and connect you with the right people.

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