X on Marketing

Archive for the ‘Television’ Category

Advertising Civics…

Posted by: seanxc on: December 10, 2009

It is a sad societal reflection that most of my readership will turn to thoughts of Toyota, but that is but the tip of the iceberg. We have built a Titanic and this is our legacy… I opt to start the discourse to change direction. Recently FOX decided to not show President Obama speech.. Fox beats [...]

It’s an honest living? Not quite according to Gallup.

Posted by: seanxc on: November 27, 2008

So Gallup released their “Annual Honesty and Ethics of Professions Survey“ this week, and guess what? We suck. We lie, cheat and steal. Advertising professionals rate only one notch above Stock Brokers. Stock Brokers!? This year, that ain’t saying much. Well, at least we’re above Congressmen. If we had been rated worse than them I’d [...]

Where TV fails and digital marketers succeed

Posted by: seanxc on: September 2, 2008

The sex factor

Posted by: seanxc on: August 19, 2008

Is digital a hopeless medium?

Posted by: seanxc on: July 29, 2008

Can online ever pack the same emotional punch as television advertising? Here are six obstacles that stand in the way. McDonalds recently brought back its Big Mac jingle as a MySpace UGC contest, while Klondike and Burger King made similar moves. Is Madison Avenue out of ideas, or is there a deeper, cultural force that [...]

Close interactive’s hardest sell

Posted by: seanxc on: November 5, 2007


AIR Marketing

Sean X currently serves as the Chief Digital Strategist of AIR Marketing.

About Sean X

sean xSean X Cummings is a recognized leader and expert on Internet marketing and advertising, with over 100 published articles and 30 speaking engagements.

For over 15 years Sean X has worked as an award winning digital strategist, and has be one of the 100 executives featured on DishyMix: Podcast Famous Executives.

Noted for his inspirational style and ability to motivate employees and management, he is eagerly sought after as a dynamic thinker, speaker and writer, helping to educate brands, agencies, and vendors on how to best leverage emerging and existing advertising and marketing technologies.

Contact Sean X

For a complimentary 30-minute initial consultation for your brand, agency, or project email Sean X at sxc at me dot com or call 415.694.9514.

Real Branding

Sean X also consults for Real Branding as Social Media and Analytics Tsar. If you require the services of a full service digital strategic agency email Sean X at sxc at me dot com and he will assess what you need and connect you with the right people.

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