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	<title>SXC Marketing</title>
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	<link>http://xonmarketing.com</link>
	<description>Understand how Marketing &#38; Advertising are controlling you, and learn how to control others.</description>
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		<title>SXC Marketing</title>
		<link>http://xonmarketing.com</link>
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		<title>How iAds will revolutionize advertising</title>
		<link>http://xonmarketing.com/2010/04/27/how-iads-will-revolutionize-advertising/</link>
		<comments>http://xonmarketing.com/2010/04/27/how-iads-will-revolutionize-advertising/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 19:40:31 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Emerging Platforms]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Media Planning & Buying]]></category>

		<guid isPermaLink="false">http://xonmarketing.com/?p=559</guid>
		<description><![CDATA[Check out my latest article on iMedia on iAds. &#8220;How iAds will revolutionize advertising,&#8221; which I actually wrote on my iPhone&#8230;. Wow, in retrospect that statement was seriously geek-lame. Like a &#8220;+5 Sword of Geek-Lameness,&#8221; lame. Oh well, viva iAds! Filed under: Advertising, Advertising Strategy, Best Practices, Emerging Platforms, Industry Issues, Media Planning &#38; Buying<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=559&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2010/04/27/how-iads-will-revolutionize-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">seanxc</media:title>
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			<media:title type="html">iAd</media:title>
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	</item>
		<item>
		<title>Top marketing innovation killers</title>
		<link>http://xonmarketing.com/2010/03/17/top-marketing-innovation-killers/</link>
		<comments>http://xonmarketing.com/2010/03/17/top-marketing-innovation-killers/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 06:25:29 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://xonmarketing.com/?p=524</guid>
		<description><![CDATA[Barriers to marketing greatness Our jobs shouldn&#8217;t be that hard, should they? This is not rocket science or brain surgery. This is advertising and marketing. But alas, in truth, much more is known about both rocket science and brain surgery than about marketing. Why? We, as people and consumers, are a completely unpredictable system of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=524&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2010/03/17/top-marketing-innovation-killers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">seanxc</media:title>
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		<item>
		<title>5 reasons why clients are so dysfunctional</title>
		<link>http://xonmarketing.com/2010/03/03/5-reasons-why-clients-are-so-dysfunctional/</link>
		<comments>http://xonmarketing.com/2010/03/03/5-reasons-why-clients-are-so-dysfunctional/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 19:28:40 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Strategy]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Opinions]]></category>

		<guid isPermaLink="false">http://xonmarketing.com/?p=515</guid>
		<description><![CDATA[I have been a vocal critic of the way most agencies are structured. However, many of the structural problems agencies face are a direct result of clients. Agencies have struggled for years to change the agency/client dynamic. They have actively experimented with ways to bring the client what they need, while still producing work that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=515&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2010/03/03/5-reasons-why-clients-are-so-dysfunctional/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">seanxc</media:title>
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		<item>
		<title>5 reasons you no longer need an ad agency</title>
		<link>http://xonmarketing.com/2010/02/20/5-reasons-you-no-longer-need-an-ad-agency/</link>
		<comments>http://xonmarketing.com/2010/02/20/5-reasons-you-no-longer-need-an-ad-agency/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 16:15:48 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Opinions]]></category>

		<guid isPermaLink="false">http://xonmarketing.com/?p=505</guid>
		<description><![CDATA[The current agency model is broken. I know it, agencies know it, but luckily for all of us, clients haven&#8217;t realized it yet. After more than a decade of working for an agency and an additional six years on the client-side, I have come to several conclusions, none of which are pretty pictures for agencies [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=505&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2010/02/20/5-reasons-you-no-longer-need-an-ad-agency/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">seanxc</media:title>
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			<media:title type="html">Mad Men</media:title>
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		<item>
		<title>This one says to believe the hype&#8230; don&#8217;t believe the hype is the sequel</title>
		<link>http://xonmarketing.com/2010/02/03/this-one-says-to-believe-the-hype-dont-believe-the-hype-is-the-sequel/</link>
		<comments>http://xonmarketing.com/2010/02/03/this-one-says-to-believe-the-hype-dont-believe-the-hype-is-the-sequel/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 17:45:52 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://xonmarketing.com/?p=487</guid>
		<description><![CDATA[Paid Search Traffic Share Down 26% I almost do not know where to begin to debunk this story&#8230; for technically the story is accurate in the statement &#8220;The share of search traffic coming from paid listings is decreasing at the expense of organic traffic.&#8221; I love analysts&#8230; most of their ignorance comes from only having [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=487&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2010/02/03/this-one-says-to-believe-the-hype-dont-believe-the-hype-is-the-sequel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">seanxc</media:title>
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		<item>
		<title>Mother nature hates outdoor</title>
		<link>http://xonmarketing.com/2010/01/18/mother-nature-hates-outdoor/</link>
		<comments>http://xonmarketing.com/2010/01/18/mother-nature-hates-outdoor/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 18:20:06 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising Strategy]]></category>

		<guid isPermaLink="false">http://xonmarketing.com/?p=373</guid>
		<description><![CDATA[It&#8217;s raining in San Francisco today. It rains a lot here over the winter months, the city bound in by fog. And when that happens the entire populace tends to look down when they walk. It is a subtle shift in behavior, but there is something about the fog, and an inability to see the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=373&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2010/01/18/mother-nature-hates-outdoor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/626790356e8c4c315c661c0089a82460?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">seanxc</media:title>
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		<item>
		<title>Do No Evil, or Let&#8217;s Redefine &#8220;Neutrality&#8221;</title>
		<link>http://xonmarketing.com/2010/01/15/do-no-evil-or-lets-redefine-neutrality/</link>
		<comments>http://xonmarketing.com/2010/01/15/do-no-evil-or-lets-redefine-neutrality/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 19:38:43 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xonmarketing.com/?p=293</guid>
		<description><![CDATA[Google&#8217;s proposed arrangement with network providers, internally called OpenEdge, would place Google servers directly within the network of the service providers. The setup would accelerate Google&#8217;s service for users. Google has asked the providers it has approached not to talk about the idea. At risk is a principle known as &#8220;network neutrality:&#8221; Cable and phone [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=293&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2010/01/15/do-no-evil-or-lets-redefine-neutrality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/626790356e8c4c315c661c0089a82460?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">seanxc</media:title>
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	</item>
		<item>
		<title>You do not have 800 Friends&#8230; no matter what Facebook says.</title>
		<link>http://xonmarketing.com/2009/12/19/you-do-not-have-800-friends-no-matter-what-facebook-says/</link>
		<comments>http://xonmarketing.com/2009/12/19/you-do-not-have-800-friends-no-matter-what-facebook-says/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 01:20:18 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Societal Impact]]></category>

		<guid isPermaLink="false">http://xonmarketing.com/?p=359</guid>
		<description><![CDATA[The internet industry and the press mutter about the explosion of Social Media, the marketers, brands, and advertisers try and find how they can manipulate the populace using it, and the business analysts figure out ways to monetize it. But in the end, there is someone lost in all of this. Humanity. The individual seeking [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=359&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2009/12/19/you-do-not-have-800-friends-no-matter-what-facebook-says/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/626790356e8c4c315c661c0089a82460?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">seanxc</media:title>
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		<item>
		<title>Advertising Civics&#8230;</title>
		<link>http://xonmarketing.com/2009/12/10/advertising-civics/</link>
		<comments>http://xonmarketing.com/2009/12/10/advertising-civics/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 18:30:29 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Industry Issues]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Societal Impact]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://xonmarketing.com/?p=402</guid>
		<description><![CDATA[It is a sad societal reflection that most of my readership will turn to thoughts of Toyota, but that is but the tip of the iceberg. We have built a Titanic and this is our legacy&#8230; I opt to start the discourse to change direction. Recently FOX decided to not show President Obama speech.. Fox beats [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=402&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2009/12/10/advertising-civics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/626790356e8c4c315c661c0089a82460?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">seanxc</media:title>
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		<item>
		<title>What kind of agency would you create?</title>
		<link>http://xonmarketing.com/2009/11/16/what-kind-of-agency-would-you-create/</link>
		<comments>http://xonmarketing.com/2009/11/16/what-kind-of-agency-would-you-create/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 20:05:57 +0000</pubDate>
		<dc:creator>seanxc</dc:creator>
				<category><![CDATA[Advertising Strategy]]></category>

		<guid isPermaLink="false">http://seanx.wordpress.com/?p=275</guid>
		<description><![CDATA[A friend of mine and I were debating about the kind of agency we would create. &#8220;Agencies are broken, we all know that.&#8221; Yes, we do. But what caused them to break? and is it within our power to fix? Can we fix existing ones? or has the model shifted so rapidly that the only [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xonmarketing.com&blog=5063416&post=275&subd=seanx&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://xonmarketing.com/2009/11/16/what-kind-of-agency-would-you-create/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">seanxc</media:title>
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